Post by Galleria on Sept 9, 2006 14:17:58 GMT -5
TORONTO--(BUSINESS WIRE)--Sept. 5, 2006--Disney Consumer Products has launched an exciting new fashion line for tween girls inspired by the popular TV series "That's So Raven" and its spunky lead character Raven Baxter (played by international superstar Raven-Symone). Designed by Disney, with input from Raven, the line features must-have looks for trend-forward girls ages 7-to-16-years old. The new apparel and accessories collections arrived exclusively at Wal-Mart stores throughout Canada this August and are already proving to be a hit with strong sales performance.
The first collections "Free to Be Me" and "Mystic Chic" feature an eclectic mix of fun details, rich textures and a deep color palette of berries, turquoise and black. Bright colors liven up cool fall days, while embellished garments are detailed with embroideries, faux precious stones and beading offering girls an imaginative way to express themselves. Soft knits capture the fashion essence of winter using tweed yarns for an ultimate layered look. Both collections play up the importance of denim in a tween girl's life and offer her many ways to personalize and dress up outfits for special occasions or down for a subtle chic look.
"'That's So Raven' has quickly translated from a phenomenally successful TV series into a lifestyle brand that inspires girls to express their individuality and their unique sense of fashion," said Susan Patterson, director of softlines, Disney Consumer Products Canada. "With Raven's help, we've been able to design a line that is age appropriate for tween girls and reflects their favorite character's spirit and personality. With retail distribution and support from Wal-Mart, the fashion line is set for success."
"Raven-Symone is a great inspiration for girls -- they admire her individuality and identify with her charming character, Raven Baxter," said Chris Johnston, vice president of apparel, Wal-Mart Canada. "This new exclusive line gives us an opportunity to connect with tween girls in a new way that speaks to their unique sense of fashion and promotes a positive role model. The line arrived in August and merchandise is already flying off the shelves. We have been carrying a broad assortment of "That's So Raven" products such as her fragrance -- a fashion line was a natural next step."
The new "That's So Raven" apparel line will be showcased at an upcoming fashion show and charity benefit taking place this month in Toronto presented by Wal-Mart and Disney Consumer Products with a special guest appearance from the star herself, Raven-Symone. This special event will benefit Children's Miracle Network, a non-profit organization dedicated to helping kids by raising funds for 170 children's hospitals across North America. Additional information and event highlights will be announced in the coming weeks.
The new line also includes underwear and sleepwear sets featuring colorful fabrics with fashion detailing and catchy graphics. Additional "That's So Raven" products available now at Wal-Mart Canada include a fragrance cologne and shimmer stick, games, backpacks and stationery items such as posters and greeting cards.
About the "That's So Raven" TV Series
Captivating young girls with its fashion-forward look, relatable stories and physical comedy, "That's So Raven" is seen eight times a week in Canada on The Family Channel and consistently ranks among the Top 5 programs on the network. Raven (a.k.a. Raven-Symone), who began her career as Cliff Huxtable's 3-year-old granddaughter Olivia on "The Cosby Show," is a household name among young girls. She was voted Favorite Female TV Actress at the Nickelodeon Kids' Choice Awards (2004 and 2005) and won two NAACP Image Awards for her role as the clairvoyant teen Raven Baxter in "That's So Raven."
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Home, Disney Food, Health & Beauty, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, the Muppets Holding Company and Disney Shopping, Inc.'s catalog and disneyshopping.com. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe. For more information about DCP, please visit our web site at www.disneyconsumerproducts.com.